Social Media Monday: Social Platform Audience Cheat Sheet [Infographic]

Every social media platform is best used in it’s own way and resonates with different audiences in different forms based upon the way that a business or brand uses it. Yet, often times businesses fail to approach their social media strategy in a way that focuses on each platform individually in order to leverage the different power that each social network possesses. Luckily, Smart Paper Help’s recent infographic on business and user engagement offers some insight into where to angle social media strategies.

Implementing this knowledge into your social media strategy for your UnFranchise Business is crucial. Knowing how to successfully and strategically reach your audience in an effective way is key in order to monetize social media opportunities. Check out the infographic below that illustrates the most effective ways to use each platform for your business:

social-media-active-users

GATHER WHERE YOUR AUDIENCE GATHERS

By using each platform in the way that it is best intended, you have the ability to reach a much larger audience. In order to really impact users, you need to know your demographics and reach them effectively. If your target audience is new moms and women, your brand will be very effective on Pinterest. Targeting millennials as potential new business partners? Facebook is where you will want to have the largest influence. Snapchat, on the other hand is almost entirely under 35. If you’re looking for casual communication with youth, then this may be your platform.

WHY STRATEGY MATTERS

Ultimately the most important thing that the above social media infographic offers your UnFranchise Businesses social strategy is an insight into just why strategy matters so much. If you treat every platform the same or focus on platforms that don’t suit your demographic, you’ll be wasting time and energy. Instead, think through what you want to say and who you want to say it to – then head back to the infographic. From there, you’ll know what should come next – the statistics on social media use don’t lie. They lead to success.

 

 

Sources: Social Media Today, This post originally appeared on Irfan Ahmad’s blog

Kaitlyn Ivancic

Kaitlyn Ivancic

Director of Consumer Marketing for SHOP.COM
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