Social Media Monday: The Importance of Instagram Reels

Today in the world of social media, things are changing rapidly. When you are quick to pick up trends, you will reap the benefits. Instagram reels is the hot, not so new, feature on Instagram right now. They are 3 to 30 second videos that will not only be visible to your followers, but have the opportunity to reach people from all around the world! Reels are creative, they are short and sweet, and a great feature to add onto your marketing strategy.

Why start using reels?

Social media has become saturated with the same-old ads and campaigns. Reels is a refreshing way to engage with new people. Remember how important social media is for your business. Instagram Reels uses a proven, highly addictive formula to attract and engage Instagram users, which was modeled after the app TikTok. This fast and fun entertainment is what keeps viewers glued to their screen and wanting more. Remember, more views means more followers, and more followers means more customers! 

Reels are also an amazing way to educate your audience and show off what makes you special. Show off your personality and your products/services. You also can collaborate with business partners or other creators to make new connections and expose yourselves to each other’s audiences.

There is no one-way to use Instagram Reels, so invest in your business and take some time to get creative!


Christine Cabreja

Christine Cabreja


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