With all the social networks combined, you have the ability to reach out to BILLIONS of potential consumers. Navigating and understanding the best practices on social media can be daunting, especially as an entrepreneur. Business Owners must follow an additional set of rules and practices in order to keep people interested and share information effectively. It’s all about how you approach and engage with these potential customers, and making sure that you are using the correct social media etiquette. Continue reading for tips for sharing about the UnFranchise Business effectively on social media.
Follow the 80/20 Rule:
On social media, there is a fine line between sharing your business and being spammy to your followers. We suggest following the simple 80/20 rule- 80% regular posts and only 20% business related posts. This keeps your friends, family, and followers interested in what you have to share because your post isn’t simply trying to make a sale.
Never share anything on social that isn’t authentic to yourself and your personal brand. Don’t just share facts, share your experience and stories. Share images of your favorite products that you use daily, but instead of telling about the product explain why YOU trust it. If you are 25 years old, you’re probably not taking Isotonix Multivitamin 50+ so sharing an image of it on social isn’t authentic to your personal brand. Instead, share images of the Isotonix cocktail you fix each morning or your skincare routine. Stick to what makes sense for YOU.
Social media is all about communicating and being social, right? Whether it’s personal or business related, never make a post on social media and drop off the face of the Earth. ENGAGE with people. Regardless of the post, if someone comments it is your chance to connect and engage with them.
Building relationships go hand in hand with engaging. Social Media is a great place to connect with people and build relationships. Show a genuine interest in what people are doing and saying and take the time to build relationships just as you would with any face-to-face interaction. People are more likely to recommend you, share your information with their network, or do business with you if they know, like and trust you.
What social media tips do you have to share? Let us know in the comments!