Steve Ashley and Loren Ridinger’s social media presentation at the 2014 Market America International Convention covered everything from the types of content appropriate for each social media network, to using SHOPBOX and SHOP.COM Trends to push traffic to your portal. Today we’re recapping some of Steve and Loren’s most important points, each of which can be easily implemented by individuals of various social media strengths to provide maximum results!Publish content that is appropriate for each channel
Loren and Steve shared with us that content that is published on Instagram isn’t necessarily appropriate for LinkedIn, and content published on LinkedIn isn’t necessarily appropriate for Pinterest. When you’re posting to social media, keep in mind the social media-community norms so as not to overstep boundaries. For example, all content posted to LinkedIn should be professional and business-related, while content posted to Instagram and Facebook can be multi-faceted and include product-related posts, photos of business meetings or team building experiences, and even personal posts, videos and shared experiences. When it comes to Twitter, keep your tweets focused on three major topics that you wish to be associated with, like entrepreneurialism, health, and fitness, and tweet a variety of content associated with these topics, like blog posts, news articles, photos from business-building events, and retweet thought leaders. Pinterest, however, allows users more freedom to pin and repin a wide variety of content, provided that you, the pinner, correctly categorizes their pins by posting them to topic-specific boards.
Include a Call to Action in your posts
When posting about a product or your experience as an UnFranchise Owner, it may be appropriate to include a call to action in the post. For example, when posting about a ma®-branded product on Instagram or Facebook, you might want to add, “Find out more info about these products and my SHOP.COM business by clicking the link in my profile,” at the end of the caption. Doing so provides viewers with a way to find out about the product or business, but only if they choose to seek it out. This approach has proven to be an incredibly effective way of promoting one’s UnFranchise Business. Ensuring that all your personal and business-related social media profiles contain a link to your SHOP.COM portal or personal website is the first step to success!
Resources to use and share!
While we advise all UnFranchise Owners to create their own social media content to post on their profiles, that doesn’t mean you can’t leverage these tools we have created for you to build your business!
Infographics: Visit the SHOP.COM Pinterest page to find hundreds of product-focused infographics created by our corporate design team. Download them to a computer, upload them to various social networks, or simply repin to one’s own Pinterest page.
SHOP.COM Trends: There is no better (or easier!) way to show off your personal style than by creating and sharing a SHOP.COM Trend! To get started, try setting a goal to make one trend per week and share it across all social media accounts. And don’t forget, have fun with it!
SHOPBOX: With SHOPBOX, you are able to create a personalized store front featuring the products you love and share it with your friends on Facebook. Not only that, but customers interested in purchasing the featured products can do so – without ever leaving Facebook!
Motives Online Parties: With Motives Online Parties, UnFranchise Owners can host an online party and invite all their friends, without ever having to leave the house! We recently published a blog post about how to host a Motives Online Party step by step, which you can read here.
These are some of the tips featured in Steve and Loren’s MAIC 2014 presentation that you can use to grow your social media presence and build your business with your favorite online communities. However, it’s also important to keep in mind that hands-on experience, above all else, is the best way to learn how to leverage social media to build one’s business. Get out there, have fun, and don’t forget – BE SOCIAL! 🙂