Social Media Monday: Top 10 Instagram Analytics Tools You Need to Check Out

With over 700 million users, Instagram is a very powerful social platforms that all brands and marketers should be using to its full potential. The platform can be a game-changer for a brand if their social manager is able to harness that power and understand the value of the content and the wants of their followers. Luckily, there are many tools out there that are available for either free, or a small monthly fee, that can be used for great strategy improvements and advantages.

Forbes names these 10 Instagram analytics tools as the best available tools on the web. Read on to learn more: 

1. Owlmetrics

Perhaps the most advanced Instagram analytics tool is Owlmetrics. This platform allows social media marketers to track data points like follower growth, follower engagement, and hashtag activity. It also helps your team monitor competitor activity and determines the optimal time to share content to quickly improve engagement and grow followers. Owlmetrics also tracks metrics such as gender, language, and monitors performance across demographics or location segments.

2. Socialbakers

Socialbakers gives social media managers access to a highly customizable dashboard with analytics related to content performance, competitor strategy, Instagram ad performance, and ROI.

3. Keyhole

If you’re interested in growing your followers with a data-driven strategy, Keyhole might be a good place to start. The platform helps Instagram users understand what types of content have the best engagement and when users should post this content for maximum exposure. Keyhole also makes it easy for users to monitor competitor performance and features a number of different unique visualizations that allow users to compare their competitors’ performance to their own.

4. Iconosquare

Interested in accessing Instagram Stories analytics? Iconosquare provides data for this Instagram feature, in addition to analytics for the regular Instagram platform. Marketers can also track hashtags, competitors, and content engagement with this platform.

What’s especially helpful is that Iconosquare also provides users with Instagram monitoring tools so your social media managers can stay on top of post comments, and thanks to a handy Chrome extension, they can respond to comments and monitor analytics from within their internet browser.

5. Brandwatch

According to a study featured in Convince & Convert, 42 percent of people who take to social media to complain about a brand expect a response from that brand within 60 minutes. Consumers expect brands to provide outstanding customer support through social media; Brandwatch makes this easier with its social listening platform.


Instagram recently updated the algorithm that controls the platform’s social feed. A variety of factors now influence where a post is placed in a feed based on content type, the follower’s relationship to a specific profile, and past engagement. Despite these changes, timing remains important. helps Instagram users identify the best times to share content by analyzing previous post-performance.

7. Agorapulse

For those searching for a cross-platform social media tool, Agorapulse offers a compelling option. The platform gives agencies, small businesses, and big brands the ability to monitor account performance and social media chatter for multiple accounts across different platforms in one central place.

Agorapulse’s centralized inbox makes it easier for brand managers to stay on top of private social media messages. The platform even lets social media managers assign specific comments to specific users, making customer support on social media considerably more efficient.

8. quintly

Similar to Agorapulse, quintly is a cross-platform social media management platform. The tool features post-performance, competitor intelligence, and brand sentiment analytics with good-looking visualizations that make it easy for users to quickly understand how various social channels are performing compared to a historical average or compared to competitors. The platform’s dashboard also helps keep important information centralized, which can help social managers stay organized.

9. Sprout Social

One of the best-known brands in the social media analytics space, Sprout Social offers a robust cross-platform social media analytics tool ideal for marketing teams. With Sprout Social, marketers can monitor post-performance, competitor behavior, and social media mentions, as well as curate and schedule social media content far in advance. The platform’s calendar helps teams visualize when and where content will be posted. Plus, it can help marketing teams understand how past content performed in the same place.

10. Rival IQ

Companies like Amazon, Tableau, and Ogilvy & Mather rely on Rival IQ to track social media performance. The platform features tools to help social media users understand how various campaigns performed in sectors using metrics like impressions, engagement, and website visitors. Rival IQ also helps marketers keep tabs on the competition and can even highlight when specific pieces of content were boosted with paid ads. Best of all, it helps surface content inspiration to help social media marketers learn from brands that are already performing well on Instagram or other social platforms.


Instagram is increasingly becoming the most used and valued social media platform for brands and businesses. This platform has some of the most highly engaged users of social media users and marketers are learning this and tailoring their marketing strategies to the platform. Tools like the 10 above help marketers and business owners understand their audience, post engagement follower growth. Adding one of these to your social strategy will not only allow you to strengthen your page but provide cross-platform analytics in order to make better decisions in your social media strategy.




Source: Top 10 Instagram Analytics Tools You Need to Check Out, John Hall




Kaitlyn Ivancic

Kaitlyn Ivancic

Director of Consumer Marketing for SHOP.COM

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