In the busy world of social media, there’s always something new and exciting for consumers and business owners alike, whether it’s an app, new marketing tools, or updates to your favorite social media platform. Keeping up with all of the latest social media news can be overwhelming, but luckily you have the Market America Social Media team on your side! Continue reading for a quick run-down of some of the top social media news stories you should know about.
Twitter has finally gotten the message that sometimes 140 characters just isn’t enough. Although not live yet, it’s a start. As with most social media platform updates, Twitter is testing double character limit (that’s right, 280 characters) within a small group. Noticing a huge difference in character usage among different languages, Twitter is using their test group to see how this impacts tweets. According to Twitter’s blog, “We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).” We’re excited to see how this plays out!
Who doesn’t love hashtags? You may have seen hashtags used on Pinterest before, however, until Pinterest’s recent announcement, those hashtags were useless. Now hashtags are searchable on Pinterest the same as every other social media platform. Pinterest added, “when you include hashtags in the description for a new Pin, Pinners can visit a feed of all the Pins that share that hashtag. Whether those Pins are promoted or not, the freshest Pins will always appear right up top.” Make sure to add relevant, descriptive hashtags to your original pins!
With 800 million Instagram users, Instagram is stepping up to keep the social media platform’s commitment to safety and kindness. Implementing new tools to keep Instagram a safe and positive experience for all 500 million daily users, will help users manage comments on posts, whether public or private. According to Instagram’s blog, “if your account is public, you’ll see a new way to choose who can comment on your posts — from everyone to just groups of people, like people you follow or your followers. Also, whether your account is public or private, you’ll be able to block other accounts from commenting on your posts. In June, we launched a filter to block certain offensive comments in English, today we are expanding this filter to Arabic, French, German and Portuguese. The filter will improve over time, enabling the community’s experience of sharing to improve as well.”
What social media changes would you like to see on the many platforms? Share your thoughts with us in the comments below.