Have you noticed the rising popularity of the “live” feature on Instagram? Live streaming video has grown in popularity over the last year and as far as 2017 is concerned, it’s one of the top trends in social media right now. If you’re still intimidated by this feature when you see the option pop up on your Instagram feed, don’t be. It’s time to jump in there and join everyone else by embracing this new social media trend. Not sure how to get started? Here are a few tips to get you going and make a live streamer out of you yet.
Here’s how Instagram explains it:
- Live video on Instagram Stories helps you connect with your friends and followers right now. When you’re done, your live story disappears from the app so you can feel more comfortable sharing anything, anytime.
- It’s easy to go live — just swipe right from feed to open the camera, tap the “Start Live Video” button and start sharing for up to an hour. Your friends may get a notification when you go live so they can tune in. While you’re live, you can pin a comment for everyone to see or turn comments off altogether.
- When someone you follow starts a live story, you’ll see “Live” under their profile photo in the stories bar. During the broadcast, you can comment and like as much as you want. You can also check out new live stories on Explore. Tap “Top Live” to see exciting live stories happening at that moment and swipe right and left to easily skip around.
It’s really that easy. And believe it or not, there probably isn’t a more unique, fun and genuine way to connect with your clients and customers. You can make each moment feel special and like they’re getting the chance to connect with you directly.
Use Instagram Live to make announcements about new products or changes to products you’ve had for a while. You can showcase new products or give a tutorial on how a product works. This is specially helpful if you’re trying to share Motives® products. Instagram Live is the perfect spot for a quick tutorial on a cool new eye makeup trend or even how to clean your makeup brushes.
You can also give your clients a little sneak peek into the backstage life at your business. People love learning where the products they purchase are actually coming from. If you have a warehouse or shipping facility where you can provide a tour, go ahead and share that with your followers through Instagram Live.
Will you give Instagram Live a try and see if you can work live video streaming into your business’s 2017 social media strategy? Let us know in the comments below.