If 2020 proved one one thing, it was the rise of social media. According to GlobalWebIndex, 47% of internet users aged 16-64 across 17 countries are spending longer time on social media. If you’re an UnFranchise Owner, you should be on social media because it can aid growth for both your business and personal brand.
We’re fully aware that for some, social media can be a hassle more than asset. With a few tricks and adjustments, social media can be your best ally. In 2021, make a mission to use social media more in your business. Check out some of our tips to get started.
Social Media Tips To Build Your Business
Plan And Plan Ahead – There’s a phrase that states, “Before anything else, preparation is the key.” We can all say we’re going to incorporate social media tactics into our business, but until we actually do it, then it’s a false promise. Planning one’s social media strategy for the week is a good way to iron out details of what and when you’re going to post. Check the GMTSS, Zoom schedule, or UFN alerts to see if there are special events or product releases during the week that you could promote on your social media. Look into creating a content calendar where you can draw up posts and determine when to post them.
Learn About Your Audience – Every audience is different. Some followers prefer photos over videos and vice versa. Some audiences engage with likes and comments more than others. It’s important to learn about your audience to get a sense of their likes and dislikes. With analytics sections on most social media apps, users can study what posts work better than others and at what times. Use this information to curate posts geared towards your audience.
Post Consistently – Posting once in a while won’t cut it. On the flip side, posting every two seconds is not the way to go. Consistency and finding the happy medium between no posts to a lot of posts is key. Try to stick to a schedule. If Monday, Wednesday, and Friday are your best days with the most engagement, make sure to post on those days every week.
Be You – Remember that social media can be a reflection of your personality. If you want to create a page that highlights your personal goals and business, make sure your post reflect that. Don’t be afraid to add your personality in your posts. Standing out can help separate yourself form the competition.