Instagram is not just a place to post pictures about your families and meals. It’s now becoming an important marketing tool for entrepreneurs and businesses. In fact, 80% of Instagram users follow business on Instagram. Instagram is a great platform to market your business through posts. However, Instagram stories are also a great way to communicate with your audience.
Instagram stories are becoming one of Instagram’s most popular feature as more than 400 million users share stories every day. Because of this, entrepreneurs and businesses are using stories to further communication between businesses and consumers. Since they only last for 24 hours, users can generate temporary messages that can promote their agenda for a short time. In turn, stories promotes traffic to your homepage, which can help build your audience.
So what should you be posting on stories? Personally, it’s up to you. You can post pictures of products, record video testimonials, encourage users to visit your page, and even say hello to your audience. The possibilities are endless! Stories are a great place to showcase your creative talent and personality. That being said, ask yourself these three questions when posting a story.
- Is the story adding value to your business?
- Would your audience want to see what you’re posting?
- What is your end-goal?
Let’s look at our accounts as an example. Today, we’re promoting Market America’s Exclusive products becoming available on Tmall Global. This is huge news so all of our channels are covering it, but in their own unique way.
Both promote Tmall global, but one leads to a landing page while the other leads to a blog post. Both ways help audiences stay engaged.
Try encorporating stories into your social media marketing routine!