‘Tis the season where retailers both big and small look to drive revenue through deals, specials, and savings by leveraging the holiday boom. In this weekend alone, there are 4 major dates:
Friday, November 29, 2019: Black Friday
Saturday, November 30, 2019: Small Business Saturday
Monday, December 2, 2019: Cyber Monday
Tuesday, December 3, 2019: Giving Tuesday
Turn your local spending into building a relationship! That’s right! On Saturday, November 30, 2019, it is Small Business Saturday. In a weekend full of retail experiences, American Express created their own holiday in 2009 to help small businesses leverage the holiday retail season.
American Express cares deeply about thriving communities and believes small businesses are at the core of every successful neighborhood. That’s why — in the midst of the recession in 2010 — we created Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.
You might not realize it, but every time you take a yoga class at your neighborhood spot or buy a gift from the local artist down the street, you’re shopping small and making a difference.
In fact, for every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community.1 So when you Shop Small on Small Business Saturday—and all year long—it can help add up to a big impact.
Over the years, Small Business Saturday spending has now reached a reported estimate of $103 billion since the day began in 2010 — that’s $103 billion over 9 days alone.
In a big shift of spending from brick and mortar to online, small businesses have also felt the shift and found it difficult to compete both in-store and online. Small Businesses need consumer support, and they also need assistance in their online commerce and marketing efforts. Use this Saturday, as a way to support your local community. Stop into your local businesses and reach out to your friends and family members that may own a small business, and let them know you are proud of them and support their entrepreneurial efforts. Help keep small businesses alive by enjoying the experience of shopping local. At the same time build relationships, create a common bond in your communication. Let them know that you also own a business. Whilst it’s online, you are still self-employed and would love to learn how you can support each other.
Starting conversations, creating common bonds, and supporting your local businesses builds trust, rapport, and relationships. Networking is at the heart of everything we do. Take it one step further by bringing a small gift or card into a store or business that you frequent. Let them know that their business makes a difference in your life and that you are happy they are part of your community.
The Shopping Annuity®, ShopLocal, maWebCenters, and other B2B products and services are all about collaboration rather than competition. So, in the mix of Black Friday deals and Cyber Monday shopping, be sure to support your local small business and the “Shop Small” movement. Show them you care and find ways you can continue building a local business relationship.