Recruiting is one of the most difficult aspects of building an UnFranchise® Business because it forces people to leave their comfort zone and start a conversation. For some, communicating with strangers comes very naturally. For others, it’s nerve-racking and uncomfortable.
One way to combat the awkwardness of starting a conversation is to talk in themes. Talking in themes is an important notion that compares ideas together in order to relate foreign concepts to familiar topics. This makes it easier to conduct conversational marketing and in your case, describe Market America, the UnFranchise Business, and Shopping Annuity.
If you talk to a new prospect, how might you use themes to start a conversation? Read More