Complementary medicines (also known as ‘traditional’ or ‘alternative’ medicines) include vitamin, mineral, herbal, aromatherapy and homoeopathic products; and is a $4.9 billion dollar industry. People take these supplements to make sure they get enough essential nutrients and to maintain their health.
As Australian consumers become more aware and conscious of their health and wellbeing, so does the need to maintain it. Due to this we have seen a rise in wellness trends with over 8.3 million Australians buying vitamins, minerals and supplements.*
Choosing the right supplements can be overwhelming, as not all supplements were created equal. So let’s look at what you should look for when selecting the right supplement.