According to a survey by PowerReviews, 95% of the people surveyed said they read the online reviews and comments about products and that it affects whether or not they purchase that product.
Customers are using reviews to do their own research online before making a purchase, and without the high pressure from a salesperson in the store. This allows a customer to take their time and make their own informed decision, which they feel confident in. Therefore, a customer looking to make a purchase relies heavily on the reviews and feedback from past customers. They are interested in: Read More