The history of retailing has undergone many changes as technology advances over the years. At first, brick and mortar was the predominant means of retailing. Next, mail orders started to shift the focus away from brick and mortar. Now, in the digital age, online retailing is surpassing brick and mortar and mail orders at an alarming rate.
Now, retailing is evolving again before our very eyes. In general, consumers do not want to search for products. They want to discover them through their experiences. For example, if you are on someone’s Instagram page and they are wearing sunglasses that interest you, consumers want to be shown how to purchase those sunglasses. Read More