The Business of Halloween

Dentists fear this time of year more than anyone. This year, people spent $3.6 billion on candy for Halloween, accounting for 20% of the increase in year-over-year spending for the holiday. The business of Halloween is big, ranging from haunted houses to horror movies, costumes and decorations. Check out these surprising spooky season statistics below diving into the only time of year when having cobwebs and dust on your mantle is considered cool.

Halloween business

Surprising American Halloween Facts & Figures

  • Halloween retail sales are second only to Christmas in terms of holidays.
  • Haunted houses and related festivals earn more than $300 million each year (80% of which are run by charity organizations).
  • 96% of households purchased candy for Halloween in 2022.
  • House fires on Halloween cause an average of $13 million in property damage annually.
  • 20% of people dress up their pets in costumes.
  • Each person consumes roughly 24 pounds of candy a year.
  • 60% of parents (admit to) eating some of their kids’ trick-or-treating spoils.

Needless to say, business is booming for Halloween. For one industry in particular, though, the holiday has boosted sales more and more each year — and that’s beauty products.

Halloween Makeup Popularity

“Mentions of ‘Halloween’ by U.S. and U.K. beauty consumers on Instagram are up by +208% when compared to the last quarter, and up by +12% compared to the same time period last year,” says NIQ. Capitalizing on the modern consumer and recent trends, Halloween cosmetics since lockdown in 2020–2021 have garnered significantly more social media engagement and sales even when compared to pre-pandemic numbers.

While the beauty industry itself has experienced rapid growth in the last 20 years, Halloween cosmetics have reaped the benefits. People are committed to their costumes, self-taught from the rise of influencers and online beauty instructors, and willing to pay ~$100 for their clothes, accessories, and cosmetics for Halloween (items that can all be found on SHOP.COM).

So, whether you’re the type to spend hours on your makeup or dress up your pet to the dismay of your partner, enjoy your night of fun, and be safe out there! We also won’t judge if you curl up inside with a scary movie on and your lights off. Happy Halloween!

Rea Grim

Rea Grim

Digital Marketing Content Coordinator

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