Personal branding is more than a logo and consistent colours or fonts. Personal branding is your business. These days, personal branding is all about authenticity and being real for your audience/customers. Remember that you are your business and by growing yourself, you’re also growing your business. Here is your ultimate guide to personal branding!
Personal branding you
Before diving into the concept of personal branding, you must first clarify who you are and your relation to your business. Are you the face of your brand? Do you like showing yourself off with your products? Are you an introvert or extrovert? How do you use your personality traits to help grow your business?
When building your personal brand, you should focus on your authentic voice. What about you can draw people towards your brand and business? Is it your life experience? The lessons you’ve learnt over time that can be relatable to your audience? Do you have opinions and viewpoints that can get people up and moving? These are all questions you should be answering before delving into anything else.
Your target audience
It’s true that when it comes to personal branding, the majority of the focus is on you and who you are. The next focus is your target audience – a vital factor to your business. What is a business without a customer base? Targeting the correct audience is the line between success and failure.
Once you’ve determined your audience, you need to engage with them. Starting your own community is extremely important in allowing the outside to see the real you. Be sure to communicate with your audience on a regular basis and show off your approachability and personality.
Social media platforms
It’s been said before but social media is a must in this 4.0 generation. The uses of Facebook and Instagram are all relevant in today’s time and if you have a business, you need to be on social media. Not only is it the space for content creation, it’s also the place to figure out new trends.
Just because social media is great for business, it doesn’t mean you need to be on all platforms. Find the platform that works best for you. Showcase your business through images? Instagram and Facebook are a sure thing. Video content? You need to be on YouTube. You can read more about the free tools available to help your social media game here!
Point of difference
New businesses are created every single day – so why should customers purchase product off of you? Finding your point of difference can be a journey within itself, therefore be clear with what you want. Since everyone is fighting for the number one spot, you need to find that one thing that takes your business over the edge.
If you sell cosmetics, you must know that there are about a thousand different cosmetic brands out there. What is it about your brand that people should know? Is it your extensive knowledge on using the products? Is it your first-hand experience as a makeup artist or beautician that allows you to have a good selling point?
This is an important step and must not be forgotten.
Personal branding your own website
Social media platforms are one thing, your own website is a completely different game. If you feel hesitant about owning your own website, think of it like this: if Facebook or Instagram disappeared tomorrow, all the content you’ve spent time and effort in, disappears along with it. However, if you own your own website, nothing can touch its existence as it has no strings attached to it.
Your own website allows you to create an online shop front as well as a creative outlet for you to post blogs, how-to’s and more information on your products. Building a website these days does not require any IT knowledge at all. It’s extremely simple and can be done in a matter of minutes.
Since we live in a 4.0 generation, speaking to people face to face may seem like a strange concept, but how else will people know who you truly are? Networking is something you have to do if you own a business and are trying to get your name out there. Your website and social media presence is your online hub however, you need to engage with people in the real world.
Nothing beats a summit or conference that may be happening in your area. A simple Google search can definitely help you. Reaching out to like-minded business people can only strengthen your motivation to become better as well as increase your confidence levels when speaking to people in public. Don’t ever forget the value of networking in person where you can analyse people’s facial expressions and body language – you can tell if a person is interested in your business or not. Read more about networking here!
Have an authentic personal branding
Personal branding is all about authenticity and credibility. It takes a person a long time to build credibility and to start, you need to be honest and genuine about your wants. There is nothing more refreshing than being up front and real to your audience or consumers, especially in the kind of world we live in.
People will appreciate you for being honest and real towards them. That appreciation can always turn into a business relationship. Seize every opportunity you have to sell yourself in the most humble way possible.
We have a Personal Branding flyer available on the UnFranchise back office.