Jingle bells, jingle bells, jingle all the way, oh what fun it is to have some prospects in my sleigh! Hey!
Christmas is a time that brings people together, so enjoy it. Live, laugh and love during this holiday season. But what does this mean for you the entrepreneur? It simply means you should take advantage of any potential gatherings.
You will find that stores extend their hours over Christmas, why? Because it’s the busiest time of the year for them. And being an entrepreneur there is no exception, if anything this is your time to shine. With countless interactions, social events, celebrations and more – there has never been an easier time to start networking.
Your first conversation is your gateway to meeting more people. It can be intimidating, but with the right approach you can ease your way into. Don’t focus on the fear, for you introverts out there I know how intimidating this can be.
Here’s the key to networking during Christmas – confidence. You have nothing to be afraid of, because you have the key to something incredible; opportunity. You can offer people an opportunity. Whether it be to improve their health, to turn their spending into earning, to shop online and earn cashback, to make some extra money on the side in retailing, or to become an entrepreneur and run their own business – all opportunities. So, don’t go into this with a list of things you want, go into it with a list of things you can offer. The goal here should not be to desperately grow your business, it should be to listen. Simply, listen.
Be genuine and personal. You should not be focusing the same statement to each individual person, as this will come across “salesy”. Each person you approach should lead to a personal conversation that relates to their story.
Remember when discussing business, you do not need to impress, you need to relate. Be relatable!
They key to direct sales is “don’t sell the product, sell the solution”. To determine if you have a solution for someone’s problem you need to get to know them, that should be the goal. Here’s some tips to focus on;
1. Introduce yourself, and most importantly remember their name – during the conversation use it to address them a few times to develop a relationship.
2. Ask and care about what they do – this breaks the ice and allows them to welcome you into their world.
3. Be able to talk about topics other than work, so find a similar interest – not only is it a great way to keep the conversation going but it allows you to bond over something common.
4. Continue to maintain that confidence and start to think about what solution you may be able to offer them
5. Most importantly – the last 5 minutes of your conversation are what people remember the most, so when you are closing focus on what you want them to remember the most!