Traditional marketing vs. Attraction marketing is classic case of old school vs. new school. Both have their advantages and disadvantages and both can work if the principles are applied correctly.
Traditional Marketing revolves around proven strategies that have been done for years in company. Traditional marketing incorporates advertising, promotions, and campaigns to reach reach your audience. Business events, flyers, business cards, radio hits, and television commercials are a few of the strategies that can be used in traditional marketing. Traditional marketing includes face-to-face interactions. This will help reach your targeted audience especially if it’s local.
On the flip side, attraction marketing is known as internet marketing. For UnFranchise® Owners, this is right up your alley. Attraction marketing is about making your brand more attractive to customers. Website design, SEO strategies, social media engagement, and brand promotion are all important in attraction marketing. This is very important for small business owners who can’t go door-to-door or interact with customers face-to-face on a daily basis. Attraction marketing allows UFOs to build their business online, which can potentially reach more customers without having to travel.
If you are a small business and want to build locally, you can apply some of the traditional marketing practices such as flyers and events to grow your business. However, even if you are a small business owner, with the shift in click-to-order from brick-and-mortar, attraction marketing may be more advantageous to your growth.
Here are a few attraction marketing strategies
- Attractive Website Design – Your website should reflect your brand’s mission and values. Make it stand out. Take the time to properly design a website and if you can’t do that, get someone to help you out. Try maWebCenters for your website needs.
- Social Media – Growing your business on social media is arguably the most important practice to implement. There are approximately 2.77 billion people using social media throughout the world. Think of social media as a conversation with your customers. Create thoughtful and enticing posts that can spark engagement. Listen to your customers and adapt to their needs.
- Importance of SEO – Search Engine Optimization is how to be seen by potential customers online. The higher your pages rank in search engines, the more chances to be seen by Internet users. If your sites is properly optimizes, uses strong keywords, and has an abundance of relevant content, your brand will be in good shape.
Try out both traditional and attraction marketing principles in your business!
Do you prefer traditional or attraction marketing? Leave your thoughts in the comments below.