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Social Media Monday: Twitter Doubles Character Count

Earlier this month, Twitter rolled out it’s expanded character count to 4o of the platform’s supported languages! this new update was first mentioned in September and was tested on a small group before the company decided to make it an official update.  Keep reading to see what this means + all of the buzz surrounding the new feature in this week’s Social Media Monday!

Why Twitter Doubled Down

Earlier this month, Twitter said in a blog post that the response from the expanded character count had been positive.

“In September, we launched a test that expanded the 140 character limit so every person around the world could express themselves easily in a Tweet. Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter…Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue.”

In the post, Twitter said it was experimenting with the move “in languages impacted by cramming”.  This included nearly all of the platform’s supported languages besides Japanese, Chinese and Korean. These languages don’t suffer as much from “cramming” since more can be said per character, so their cutoff will remain at 140.

 

The #280 Controversy

The decision to double the number of characters allowed per tweet was met with a fair amount of conversation. After all, Twitter has been known for being short + sweet for many years! Many are worried that this change will fill the feed with wordy posts which would make the platform less readable.

Others disagree, however.  Some think that the 140 cut-off was limiting conversation, making engaging discussion difficult and turning what should be conversation into biased quips + “shouty abuse”.  See a few user’s thoughts below:

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What That Means for You

Whether you love the update, hate it, or stand somewhere in-between, there’s actually a pretty low chance that the change will uproot your Twitter life. During the update’s trial period, most people didn’t tweet the full 280 characters. After the novelty of the increased limit wore off, only 5% of tweets were over 140 characters. Only a mere 2% made it over 190!

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At the end of the day, the change was engagement based which means good things for you! Although the sample size was small, Twitter claims those who had more room received more likes, retweets, @mentions, and more followers!  If you’re not totally on board with the changes just yet, give it some time and play around with new ways to make the update work for you! You might just come around to like it.

 

 

What do you think of the new 280-character update? Let us know in the comments!

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Tayler Glenn

Tayler Glenn