Social media has not only changed the way we communicate, but it has in fact changed the way we shop. More consumers than ever are purchasing products directly off of social media networks like Facebook, Instagram, and Twitter. This is also known as social shopping.
Social shopping is a trend that Market America | SHOP.COM is taking part in. Since we are an online UnFranchise® Business, it only makes sense for social shopping to become apart of this business. Our teams are slowly working to make a lot of our Instagram pages shoppable. For example, Motives Cosmetics Instagram is shoppable, which means customers can click on the pictures and shop for the product from the account.
Why sell products through social media? First of all, the exposure alone will bring in more potential customers. You can reach clients all over the world through social media. We also stress the importance of showcasing user generated content. That’s where our UnFranchise Owners showcase the products through their own social media accounts and we can highlight them on our channels as well as our UnFranchise Lifestyle Page. This has the potential to bring in more views for your business, which can lead to more sales to fund your Shopping Annuity®.
Kaitlyn Ivancic, Director of Consumer Marketing for SHOP.COM, explained how our company stresses the importance of social shopping in an article for Retail Insights. Read the excerpt from the article below.
“The potential reach of customers on social media coupled with the influence social media can make on customers through recommendations make for a powerful e-commerce community. Approximately 30 percent of online shoppers say they would more than likely make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat. Social media has changed many aspects of our lives, and it comes as no surprise that this has impacted the world of shopping.” – Kaitlyn Ivanic
Social media is the future for e-commerce, and the UnFranchise Community will be ready for it! To read the rest of Kaitlyn’s article, click the links below.