In 2019, the global economy is rapidly changing. Because of the times, Market America | SHOP.COM is always adapting their strategies to reflect the economy. Right now, the UnFranchise® Business continues to thrive because of four major trends.
The four major trends are the retail store collapse, rise in online sales, one-to-one marketing replacing mass marketing, and the rise in entrepreneurship. Let’s break down each major trend.
1. Retail Store Collapse
Brick and mortar used to dominate the global economy. For the longest time, the main way to purchase products was to physically buy them. Now, you turn on the news and it seems like more companies are shutting down brick and mortar locations. GNC, Brookstone, JC Penny, Sears, and Nine West are just some of the companies that have closed physical locations or worse, filed for bankruptcy.
2. The Rise In Online Sales
While brick and mortar is slowly declining, online sales are rapidly rising. In the US, 69% of Americans say they’ve purchased an item online. Furthermore, online holiday shopping has skyrocketed. U.S. shoppers spent $126 billion on online shopping over the 2018 holiday season.
3. One-to-One Marketing Replacing Mass Marketing
There’s a saying that goes, “The customer is always right.” That’s not entirely accurate, but there is some truth in that. Customers may not always be right, but they are very important. Anyone can sell a product, but not everyone can build relationships with customers. This is where one-to-one marketing comes in. The One to One Marketing Service Market size is expected to grow at a CAGR of +22% during the forecast period 2019-2025. The UnFranchise Business is all about developing relationships between the UFO and customer allowing your business to grow and building a strong customer base founded on trust.
4. The Rise In Entrepreneurship
Entrepreneurs are starting to take control of their lives and more importantly, the economy. With today’s technology, entrepreneurship is more attractive than ever.
Thanks to the leverage over these four trends, Market America | SHOP.COM is creating one of the greatest opportunities for those who are positioned ahead of these trends with the UnFranchise Business. The Shopping Annuity and UnFranchise Business give UFOs a way to earn residual income in an economy that can be unpredictable. Even if the market changes, the UnFranchise remains strong because it’s built around in-demand products, collective buying power, and basic consumable spending which we all need to do anyway. This is why the time to become an UnFranchise Owner is now!
For more, go to marketamerica.com.