What’s New in Motives

Have you heard? We just launched some new incredible Motives products and features at Market America World Conference 2021. We’re recapping all the newness announced below.

Introducing The New Super Power Mattes Palette

It’s time to level up your makeup game with your most essential superpower, the Super Power Mattes Eyeshadow Palette. Inspired by our very own Superhero, Creative Director and Founder of Motives®, Loren Ridinger, this palette packs a punch of powerful mattes to supercharge your look. Soaring with 10, silky smooth eye shadows, this palette will be your makeup arsenal’s newest love. This palette is filled with tons of neutral shades for looks that can withstand any combat, day or night, while its star shade, Feisty, adds the ultimate pop of color to give any look extra grit.

Super Power Mattes includes 10 neutral and pop color eye shadows in a flawless matte finish. These matte-nificent shades work effortlessly together to create eye looks for every day of the week. Add some “POW” to your look with pop shade Feisty. While the shades are so incredible and the packaging so beautiful, you can also market this product with the special messaging behind the campaign, enhancing ones superpowers. This palette embodies empowerment of who you are authentically. Relay this to your audience for a well-rounded social media campaign or conversation. Remember it’s not about what you say but about how you make someone feel. Pre-order the new Super Power Mattes Palette now!

Try On Motives Virtually with the new Try Me Feature

The new virtual try me tool is a game changer! You and your customers are now able to try new Motives products at the click of a button. Try it for yourself now at unfranchise.com and make sure to direct your customers to your motivescosmetics.com portal so they can join in on the action and start testing out products. Leverage the feature by sending your customers an image of them with a product that you thought would look great on them. This is a great conversation starter. Promote this on your social media platforms with our new Try Me Instagram filter.

Coming Soon: Motives Arch Definer Ultra-Fine Brow Pencils

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Coming Soon: Motives Blending Sponge

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Stay tuned for even more information on all of these amazing new products and features. Sign up to be the first to know when the Motives Arch Definer Ultra – Fine Brow Pencil and the Motives Blending Sponge officially launch!  Pre-order the new Super Power Mattes now!

Jacqueline Garcia-Casals

Jacqueline Garcia-Casals


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