For more than two decades, Market America | SHOP.COM has been synonymous with innovation, entrepreneurship and an exceptional online shopping experience. Together, they have helped define the future of social commerce while empowering UnFranchise® Owners to build successful businesses around the world.

Now, we're taking the next step forward.

Beginning Sept. 28, we'll transition from SHOP.COM to a completely reimagined MarketAmerica.com—a modern, unified platform designed to create a better shopping experience, strengthen customer relationships and provide UnFranchise Owners with more powerful tools to grow their businesses.

This isn't simply a new website.

It's the next evolution of the UnFranchise Business.

Why We're Making This Move

MarketAmerica.com will become the central destination for everything Market America—bringing together our business opportunity, exclusive brands, educational content and shopping experience into one streamlined platform.

Built on Shopify, the commerce platform trusted by millions of businesses in more than 175 countries, the new MarketAmerica.com gives us the flexibility to innovate faster while delivering:

• Smarter search functionality
• More engaging product pages
• Faster website performance
• Enhanced mobile experiences
• A foundation for future AI-powered capabilities

Every enhancement has been designed with one goal in mind: helping UnFranchise Owners connect with more customers and grow their businesses.

One Unified Market America Experience

We're simplifying the customer journey by bringing our exclusive brands together under one digital destination.

As part of this transition, SHOP.COM, MarketAmerica.com and many of our standalone brand websites—including sites such as Isotonix.com and GoTrim.com—will be consolidated into the new MarketAmerica.com platform (or the applicable country equivalent).

Customers will no longer need to navigate multiple websites to shop their favorite Market America brands. Instead, they'll enjoy one seamless shopping experience featuring our complete portfolio of exclusive products.

Following the transition, our core digital ecosystem will include:

• MarketAmerica.com
• UnFranchise.com
• ShopGlobal.com
• nutraMetrix.com

This first phase creates a stronger shopping experience today while laying the foundation for future enhancements across the entire Market America platform.

Built Around Our Exclusive Brands

The strength of Market America has never been about offering everything to everyone.

It has always been about delivering exclusive products backed by science, innovation, quality and results.

Our focus is to highlight the brands that provide the greatest value to customers and the greatest opportunity for UnFranchise Owners.

Brands like:

• Isotonix®
• Prime™
• GoTrim®
• Lumière de Vie®

These are products customers can't find anywhere else—and products they continue to purchase because they deliver results.

Just as important, these brands are supported by something no online marketplace can replicate: the personal service, product knowledge and trusted relationships provided by UnFranchise Owners.

Built for an AI-Powered Future

The new MarketAmerica.com isn't just designed for today's customers—it's built for tomorrow's technology.

As artificial intelligence continues to transform the way consumers discover products and shop online, our new platform positions us to embrace emerging innovations, including:

• Smarter product recommendations
• Personalized shopping experiences
• Enhanced search capabilities
• Improved content discovery
• Future AI-driven customer engagement tools

These innovations will help connect customers with the right products at the right time while providing UnFranchise Owners with smarter tools to grow their businesses.

Investing in the Future

As part of this transition, Market America reached an agreement to sell the SHOP.COM domain.

While this was not originally planned, it created a unique strategic opportunity to accelerate innovation and reinvest in the future of the UnFranchise Business.

This investment will help us:

• Accelerate technology innovation
• Strengthen our digital infrastructure
• Enhance the customer experience
• Expand future platform capabilities
• Develop new tools and resources for UnFranchise Owners around the world

Most importantly, it allows us to continue investing directly in the future growth of Market America and the entrepreneurs who power our business.

The Future Starts Now

This transition represents far more than a new domain name.

It reflects a company that is more focused, more innovative and better positioned for the future of relationship-driven commerce.

With a unified platform, stronger technology and an unwavering commitment to our exclusive brands, MarketAmerica.com will provide an even better experience for customers while creating new opportunities for UnFranchise Owners worldwide.

The strength of Market America has never been defined by a website alone.

It has always been defined by the people behind it.

SHOP.COM helped shape one chapter of our story.

Now, MarketAmerica.com begins the next.



And the future has never looked brighter.