
Get Ready for the New MarketAmerica.com
A new chapter for Market America is almost here! During ICON 2026, Market America Worldwide President and COO Marc Ashley officially unveiled the new MarketAmerica.com platform—a major step forward in the evolution of the UnFranchise® Business. Now, the launch is arriving sooner than expected.
On September 22 at 9:00 a.m. ET, MarketAmerica.com will officially become the new digital home for shopping Market America products and brands.
The new platform is designed to provide customers with a faster, easier and more modern shopping experience while bringing Market America brands together in one connected destination.
SHOP.COM Is Becoming MarketAmerica.com
Beginning September 22 at 9:00 a.m. ET, SHOP.COM will become MarketAmerica.com. Market America brand mini-sites, including Isotonix.com, MotivesCosmetics.com and others, will also transition to MarketAmerica.com. Customers who visit those mini-sites will be redirected to a dedicated Brand Page on MarketAmerica.com. This creates a more connected online shopping experience while making it easier for customers to discover Market America products and brands.
What This Means for UnFranchise Owners
With the launch date moving up, now is the time to begin preparing your customers for the transition.
Here are a few important steps to take:
- Start spreading the word. Let your customers know that MarketAmerica.com goes live on September 22 at 9:00 a.m. ET.
- Update your SHOP.COM links. Review links you've shared in emails, social media posts, websites, saved bookmarks and other customer communications.
- Share the new destination. MarketAmerica.com will become the primary online destination for Market America products and brands.
- Prepare customers who shop specific brands. Customers who regularly visit sites such as Isotonix.com or MotivesCosmetics.com should know that those brands are moving to MarketAmerica.com.
- Prepare for your new personally branded shopping address. If you have a personally branded shopping site, begin communicating your new Market America web address to your customers.
A little preparation now can help make the transition seamless for you and your customers.
Important: SHOP.COM Redirects End September 28
There is an important date every UnFranchise Owner should remember. When MarketAmerica.com launches on September 22 at 9:00 a.m. ET, customers who visit SHOP.COM will initially be redirected to MarketAmerica.com.
That SHOP.COM redirect will only remain in place through September 28.
After September 28, customers who use an old SHOP.COM link may no longer be automatically redirected. That's why updating your links and communicating the new MarketAmerica.com destination before launch day is so important.
Brand mini-site addresses such as Isotonix.com and MotivesCosmetics.com will continue to redirect customers to MarketAmerica.com after September 28, helping provide a seamless transition for customers who are accustomed to visiting those sites.
September 22 at 9:00 a.m. ET: The Next Chapter Starts Here
The move to MarketAmerica.com is about more than changing a web address. It represents the next step in creating a faster, smarter and more connected digital experience for Market America customers and UnFranchise Owners. The new platform provides a modern foundation for customers to discover and shop products while bringing Market America brands together in one destination.
The Countdown Is On
September 22 at 9:00 a.m. ET marks the beginning of the next chapter for Market America online. Start talking to your customers today. Encourage them to look for MarketAmerica.com and begin updating the SHOP.COM links you currently use in your customer communications. To help UnFranchise Owners stay informed throughout the transition, a dedicated resource page is available with important updates, key details about the new platform and frequently asked questions. Be sure to check back regularly as we continue sharing updates and exciting developments leading up to and following the launch.
Get ready to welcome your customers to the new MarketAmerica.com on September 22!
Faster. Smarter. More connected. The next generation of Market America is almost here.












