One Week Left!



On September 22, 2026, at 9:00 a.m. ET, MarketAmerica.com will officially launch, bringing customers a faster, more modern and mobile-friendly way to shop. The new platform is powered by Shopify, one of the world’s leading e-commerce platforms trusted by many major online retailers. For UnFranchise® Owners, this launch is an exciting opportunity to introduce customers to an improved shopping experience while making sure your marketing links and digital presence are ready for the transition.

What’s New With MarketAmerica.com?

The new MarketAmerica.com platform is designed to make shopping easier from discovery through checkout.

Here are some of the improvements customers can look forward to:

1. Faster, Smoother Shopping

Customers can expect faster load times and smoother browsing, with an experience optimized for both desktop and mobile devices.

2. A Simpler Checkout Experience

The checkout process has been streamlined with fewer steps, helping customers move from their shopping cart to completed order more easily.

3. Improved Product Discovery

Enhanced search and navigation will make it easier for customers to find the products they’re looking for and discover new products along the way.

4. Shop With Atlas, Your AI Shopping Assistant

MarketAmerica.com will introduce Atlas, an AI-powered shopping assistant designed to help customers find products, receive recommendations and shop smarter. Whether customers know exactly what they want or need help discovering the right product, Atlas is designed to make product discovery more conversational and intuitive.

5. The Products and Features Customers Already Love Are Still Here

The new platform doesn’t mean starting over. Customers will continue to have access to many of the shopping features they already know and use, including:

• Favorite products
• Subscribe & Save
• Cashback
• The 60-Second Health Quiz
• And more

What UnFranchise Owners Need to Know

While the customer shopping experience is getting an upgrade, there are also a few important steps UnFranchise Owners should take to prepare for the transition.

Update Your SHOP.COM Links

If you currently share a personalized SHOP.COM address, it’s time to start transitioning your links to your new MarketAmerica.com/yourname address.

Update your personalized address wherever you currently use it, including:

• Social media profiles
• Email signatures
• Websites and blogs
• Digital marketing materials
• Printed marketing materials
• Saved or bookmarked links

SHOP.COM links will stop redirecting after September 28, 2026, so make sure your new MarketAmerica.com address is being used before that date.

Update Third-Party Domains

If you own a domain through a third-party provider such as GoDaddy, Namecheap, Register.com or Network Solutions, review your domain forwarding settings. Beginning September 22, your domain should forward to your new MarketAmerica.com address instead of SHOP.COM.

What About Brand Minisites?

If you use brand minisites such as Isotonix.com, MotivesCosmetics.com or GoTrim.com, no action is needed.

These minisites will automatically redirect to their new brand pages beginning September 22.

Bookmark Your New MarketAmerica.com Site

Once the new platform launches, bookmark your new personalized MarketAmerica.com address so you can easily access it and share it with customers.

Start Preparing Your Customers Now

The transition to MarketAmerica.com is more than a website change — it’s an opportunity to reconnect with your customers.

Don’t wait until launch day to tell them about the new shopping experience. Start reaching out to your active customers now and let them know that MarketAmerica.com launches September 22 at 9:00 a.m. ET.

You can let customers know they’ll soon have access to:

• A faster, mobile-friendly shopping experience
• Easier product search and navigation
• A simplified checkout
• Atlas, the new AI shopping assistant
• Their favorite products and shopping features

Taking the time to communicate the change now can help customers know what to expect when they return to shop.

Get Ready With the Domain Change Master Checklist

Preparing for the transition is easier when you know exactly where your SHOP.COM address is being used.

The Domain Change Master Checklist can help you identify the places that need to be updated, including social media accounts, email signatures, websites, printed materials and saved links. Use the checklist as you prepare for launch so you can make the transition to your new MarketAmerica.com address as smoothly as possible.