A Personal Message From Loren Ridinger
February 6, 2025

Dear Market America Family,


I hope this letter finds you well. Whether we’ve known each other for years or this is the first time you are hearing from me, I want you to know how much I appreciate you. You are part of something truly special — this business, this community, this family — that JR and I built with all our hearts.




Today, I am reaching out not just as Loren, the entrepreneur, but as a woman who has been on a journey I never expected to take. Many of you knew JR. He wasn’t just my husband; he was my rock, my best friend and my greatest teacher. When he passed, my world shattered. I felt lost. But through the pain, I started to see things I had never seen before: the lessons he left behind, the strength I didn't know I had, and a path forward I never imagined.


That’s why I wrote Scrambled or Sunny-Side Up? to begin with. It's not just a book about grief or love; it's about life. It's about how we all get knocked down, how we lose ourselves and how, if we're willing to open our eyes, we can find something great on the other side. This book is filled with raw truth, moments of clarity and hidden gems that I didn't even realize were right in front of me when JR was alive.


But this isn't just my story. It's for anyone who has ever felt lost, stuck or unsure of their next step. It's for those who need a reminder that even in the darkest moments, there is still light. That you can rebuild. You can rediscover yourself. You can turn pain into purpose.


I'm asking you whether you're still building your business, whether you've stepped away, or even if you're just someone who once believed in what we were creating to take this journey with me. I would love for you to support this endeavor by preordering the book this week, before it officially launches. It will ship to you on Feb. 11. Not just because it means the world to me, but because I truly believe it has something to offer you, too.


If you've ever been inspired by JR, by me, or by this business, I promise you this book holds pieces of that same fire. It's real, it's raw and it just might help you see life, and yourself, in a whole new way.


Thank you for being part of this journey with me. Your support, love, and belief in what we do together mean more than words can express. I hope Scrambled or Sunny-Side Up? touches your heart the way writing it has touched mine.


With love and gratitude,

 

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