“Watercolors” debuts for Motives, Motives for La La at MAWC 2013

We’ve always said that Motives provides Beauty in Every Shade. Now that includes pastels, just in time for Spring/Summer 2013.

“Watercolors,” the Spring/Summer 2013 collection from the award-winning Motives by Loren Ridinger cosmetics line created by Market America/SHOP.COM Senior Vice President Loren Ridinger, was unveiled here in Miami at the Market America 2013 World Conference in Miami.

Following the hottest colour trends for the season, “Watercolors” are available for both the Motives and Motives for La La brands, and can be purchased exclusively through MotivesCosmetics.com and SHOP.COM

“This is your chance to have fun with color!” -Maria Checa

Also on Thursday, Loren Ridinger, La La Anthony, and Christian Vasquez discussed the first-ever Motives Pop-Up Shop, held in an Atlanta beauty salon late last year, which received rave reviews from more than 1,000 attendees and nationwide media attention.

Based on its overwhelming success, Loren and La La said they plan to expand this unique experience – which connects new customers to the Motives and Motives for La La brands and allows them to see the products up close and personal in a casual atmosphere – and make it a model for Motives Beauty Advisors across the country to emulate and grow their Motives businesses.

“If you’re looking for a fast way to expose the brand- this is the way to do it.” -Loren Ridinger

So what do you think about the new Watercolors?

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