The afternoon session of day 2 at MAIC 2013 was nothing short of mind-blowing! Chief Operating Officer Marc Ashley was proud to share some of the most exciting announcements of the day. Want to find out what they are? Read on!
Marc Ashley took front and center stage to deliver a lively presentation about building your Shopping Annuity with the Home Advisor. The Home Advisor is online (no paper or pencils necessary!) and it walks you through every part of your home and assists you in identifying everyday products that you are not currently buying from your portal. This new feature provides value comparisons between our most popular ma® branded products and competitive products. Making it easier for us to save time AND money? Sounds like a no-brainer!
The Home Advisor can be found on your UnFranchise.com account. Take it for a spin and see for yourself how you can customize it to fit your lifestyle, family size, and likes and dislikes. “It’s a seamless online process that helps you identify which products you can buy from your own business,” Marc said. Once you go through the applicable rooms based on your household, the Home Advisor will calculate your distributor cost, total savings, and BV value, while creating a My List for you at the same time that makes shopping a breeze on SHOP.COM.
Then, Marc posed a question that had everyone sitting on the edge of their seats: “What if we had more consumable products that you buy every single week that you could include in your Home Advisor?” He then revealed that Market America and SHOP.COM is entering – not partnering, entering – into the consumer packaged goods industry. This means that you will soon be able to purchase everyday essentials like cereal, coffee, trash bags, deodorants, toothpaste, and hundreds of other non-perishable items from your very own SHOP.COM portal. This will change the way you and your customers interact with and purchase from your portal from here on out. Are you excited yet? We are!
“In the past, SHOP.COM has partnered with stores that sell consumable goods, which is something we always planned on doing,” Marc continued. “The issue with these stores is that you get very little Cashback and IBV. So what we will be doing is going directly to wholesalers and private-labeling consumable products that you use every day that will offer higher BV and Cashback.” After waiting for the crowd to die down from their cheeres, Marc surprised the crowd by announcing the addition of Enrique Barreira, former CEO of Alice.com, to the executive team to help us launch this initiative.
Marc wrapped up with a discussion about the current Transfer Buying constraints. Having two forms complicated the process, so now we will have just one buying form. You will have new UnFranchise Owners transfer all of the products added via the Home Advisor into the one transfer buying order. You and your organization will transfer all the products they buy into their transfer buy.
Tell us: how do YOU think the Home Advisor will help you build your Shopping Annuity?