New Isotonix, Health & Nutrition Products Announced at MAIC 2013

Market America 2013 International Convention kicked off this morning, and our flagship brand – Isotonix – played a big part of the festivities.

Director of U.S. Product Management Elizabeth Benton, along with nutraMetrix Senior Medical Advisor Dr. Perry Krichmar, announced the launch of four great new health & nutrition products this morning: Isotonix Immune, Choice Energy Bars, Choice Protein Bars and TLS Whey Protein Shakes.

“People who take Wellmune feel better physically, have fewer symptoms, and improve their overall health.”

Isotonix Immune
Keeping your body healthy can be considered a full-time job. Often, despite your best efforts, the daily demands, commitments and ongoing stresses of a busy lifestyle creates a situation in which the body’s immune system may not be functioning at its peak.

That’s a big reason the sale of immune-helping products have become one of the fastest-growing segments in the health & nutrition industry, with worldwide sales exceeding $3 billion last year alone.

Market America has long provided some of the best nutritional supplements to support the immune system, and continues that tradition with the launch of Isotonix Immune, which includes the clinically-proven ingredient Wellmune.

Wellmune has been included in nine human clinical studies and peer-reviewed in dozens of leading medical journals, showing improvements in immune function, including a reduction in upper respiratory tract symptoms and seasonal allergy symptoms.

With the power of the Isotonix delivery system, Isotonix Immune is sure to boosts your body’s natural immune response, support key immune cells without over-stimulating the immune system, and promote healthy energy levels & vitality.

“It was important to us that if we were going to deliver a bar, it was going to taste good, be junk free, and be affordable.”

Choice Energy Bars and Choice Protein Bars
We all know that health & wellness is a full-time job. And like any full-time job, demands must be met whenever, wherever you are. Market America understands this, and to meet the growing demand in the marketplace, has created a new brand – Choice – that launches with two great new options to give you the protein you need: Choice Energy and Choice Protein bars.

Choice Bars offer quality nutrition in a convenient way to help you power through your everyday, active lifestyle – anytime, anywhere.

Choice Energy Bars are perfect when you need energy for your on-the-go life or to power through your favorite activity. With 23 vitamins and minerals, 13 grams of protein and only 150 calories per bar, they’re a guilt-free alternative to heavily-processed or sugary snack foods.

Choice Protein Bars give your body what it needs to power through the day. With 15 grams of protein and 12 grams of fiber, this delicious peanut butter bar – both all-natural and gluten-free – is the perfect combination of flavor and fitness.

“Studies show that those who get one-third of their daily calories from protein lose more weight than those who don’t.”

TLS Whey Protein Shakes
Whether you’re a regular gym-goer or not, the reality is this: Protein is a necessary nutrient for health, fitness and weight loss. Recent studies have linked increased protein consumption with greater satiety, thermogenesis, and lean mass maintenance.

Non-athletes, casual athletes and wellness-minded consumers have made protein one of the world’s most in-demand functional ingredients. One of the most in-demand products when it comes to protein is a convenient, approachable way to get it. To meet that need, TLS Weight Loss Solution is pleased to bring you TLS Whey Protein Shakes.

With 21 grams of rBGH-free protein per serving, TLS Whey Protein Shakes promote healthy muscle growth and muscle retention and optimal body composition. Plus, they come in convenient single-serving packets, perfect to toss in your bag whether you’re headed to the gym or work.

And guess what? We’re not done yet! Elizabeth Benton will be back on stage later in the day to talk about even more great new health & nutrition product offerings.

For those of you here in Greensboro for Market America 2013 International Convention, join Elizabeth and the Market America product team for a combined Health & Nutrition-TLS Weight Loss Solution super breakout tonight at 8 p.m. at the Koury Convention Center!

And if you’re looking for more in-depth information about the ingredients that make up the newest health & nutrition products from Market America, check out and read all about them. To get weekly news and articles from the Market America product team, sign up for our free weekly newsletter, Nutraceutical Science Review. Click here and subscribe today.

Andrew Bonner, Lead Social Media Writer

Andrew Bonner, Lead Social Media Writer


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