Everyone knows that the winter holiday shopping season is a huge time for online sales. However, Black Friday, Cyber Monday, and the shopping rush of December aren’t the only times of year when people need to stock up on party supplies, presents and holiday essentials. It’s important to know when these opportunities arise, so you can help your customers get exactly what they need.
Holidays like Halloween and Easter, and busy times like the back-to-school season are just some examples of when customers need to shop. With a little forethought, you can take advantage of these times to help bring shoppers to your SHOP.COM website. Not only are they sure to find just what they’re looking for – they also get the opportunity to earn Cashback! Try these tips to help turn seasonal shopping needs into your shopping annuity.
Make a MyList. What would you buy for yourself? What do you think your friends, family and customers will need to celebrate the holiday? Just go shopping and put together a MyList! Access MyList by clicking “My Account” on SHOP.COM, and clicking the “MyList” tab. You can share it on Facebook, pin it to your Pinterest account, or email it out to a contact. All you have to do to buy every item on the MyList is just click “add to OneCart™” – so it’s easy for you or your customers to get everything you need with a few clicks of the mouse.
Make a Trend. This month, put together your perfect Halloween party as a Trend. Shop for items you think would be great for anyone – be creative! It’s fast, it’s fun, and it will help you get to know your business even better. Once your Trend is finished, it’s live on SHOP.COM and anyone can find it. You can also share it with your friends and your social networks. If you don’t want to make a Trend, you can share one created by our fantastic SHOP.COM team!
Talk about holiday plans. Don’t forget about face-to-face interactions. When you’re out doing activities – whether it’s a PTA meeting, a wedding or just an errand – talk to the people you’re with! Find out what they’re doing, and you can make personal recommendations to them. Get them thinking about what they still need to buy, and then share the best place for them to do that shopping – SHOP.COM!
Don’t forget to shop for yourself! You need great items for the holidays too, and as JR Ridinger pointed out, you need to be a product of your own business in order to be a true success. This month offers a shopping opportunity with Halloween, but it’s not the only one! Get to know your customers – when are their busy birthday months? Do they celebrate Christmas, Chanukah, or a different holiday entirely? This could be your key to hopeless, lasting success!
How do you encourage customers to plan ahead and shop online?