As a Shop Consultant, you know that providing your customers with a personalized shopping experience is essential to your success. Your job is so much more than making them feel welcome; you must actively build relationships with your customers and make them feel important in order to earn their trust and loyalty. But other than giving them a one-on-one tour around the site, what else can you do to add a personal touch to your business and keep them coming back for more? Here are some ideas to get you started!
Remember birthdays
If you’re not already sending emails to your customers on their birthday, start now! Put a reminder in your calendar to send them a personalized message on the day of or day before their big day. Include a cheery subject line, their name at the top of the email, and a short yet personalized message in the body of the email.
Be generous! Send an eGift
Say “thank you” to your most loyal customers by sending them a personalized eGift! Whether it’s a special occasion or “just because,” sending a personalized eGift is one of the most generous things you can do for your customers. You can say “thanks for being such a loyal customer” all you want, but going above and beyond by sending them an eGift will show them how much you truly value their loyalty and the relationship you have with them. When creating your eGift, it’s a good idea to include products your customer already loves as well as products they’ve been wanting to try. This will show them that you are attentive to their likes and dislikes and understand the kind of products they’re looking for.
Help them find deals on products they love
If one of your customers is looking for a specific product or brand, send them an “FYI” email when you find a sale or promotion on what they’re looking for. Keep the message short and to the point, and don’t forget to include the link to the product on your portal.
Reward their loyalty with an AutoShip discount
Let’s say that you notice one of your customers buying the same Isotonix® and Lumière de Vie™ products every month, but for some reason they still haven’t signed up for AutoShip. Send them a personalized email (starting to see a trend here?) letting them know about the benefits of AutoShip and that you would be happy to offer them 10% off each AutoShip order. Much like sending your customer an eGift, offering them a 10% discount (rather than 5% or no discount at all) is a great way to go above and beyond to show your customers how much you value their business.
Keep them in the know
Another great way to add a personal touch to your business is by sending your customers updates on new SHOP.COM features, newly-added partner stores, or just-released Market America products. Tailor your message to their needs, the products they buy or are looking for, and the SHOP features they use. Make sure to state that you would be more than happy to answer any questions they may have about the new feature, product, or partner store.
These are our ideas for adding a personal touch to your business, but now we want to hear yours! Comment you tips and suggestions in the section below!