From the desk of James Ridinger, President & CEO:
Coming off a monumental week in the history of Market America, I am still riding a tidal wave of exhilaration as we take the business world by storm — from entrepreneurs to consumers everywhere. Our first ever ma World Conference was legendary thanks to all your enthusiasm and support. Make no mistake about it; we are positioned perfectly to take a quantum leap toward the paradigm of the future.
There couldn’t be a better time than now to make it happen, because people are listening more than ever. Many are looking for answers and we have the ultimate solution — an immediate fix for people’s economic woes, as well as a long-term solution for financial independence. Americans, and people worldwide for that matter, need to hear our message. More importantly, they need to see and understand what we do and how it can change their lives.
No matter what you learned or didn’t learn at World Conference, know this — you need to get your team and your prospects to the next big event, International Convention in August. Now is the time to get organized. Find out who doesn’t have tickets in your organization or figure how many new prospects you need to bring in in order to leverage your efforts and jump a Pin Level. Use videos of World Conference to inspire and motivate people on the power and importance of being there.
The only shortcut to success is to get people to these big events. They will leave empowered with the knowledge and confidence to go out and grow their business with or without you, which ultimately makes you a hopeless success by virtue of their success. International Convention will convince them that the recession is over — because Market America refuses to participate! Entrepreneurism is the key to a strong economy and we provide the solution this country desperately needs.
Currently, there is a strong riptide pulling business away from store retailing and flooding Internet marketing, because it is so much more efficient and cost effective. We are developing technologies and adding partners, which makes us superior to any other business model or online retailer period. We are simply the best, because no other company has what we have — a Web Portal, an opportunity, and the power of people!
If you missed out on all the breakthroughs and innovations announced at ma World Conference, you have a lot of work and information to catch up on. Here are the highlights that should help get you started:
New Portal Features on marketamerica.com
• The biggest news is our partnership with Microsoft, which will ensure lightning accuracy in search capabilities and more. Dr. Bjorn Olstad, cofounder of Microsoft Fast, shares the same vision and commitment of Market America — “Let’s focus on the consumer experience first and everything else will be a consequence of that.”
• A customer’s order history now appears, making reorders simple — plus related products are now recommended for additional sales.
• ma LiveChat allows Customer Managers to have instant communication with new and existing customers.
• We are delving into the cutting-edge realm of telemedicine so patients who can’t afford doctor visits or are uninsured can get medical advice on minor health concerns via a secure and private face-to-face web conference. More details on this remarkable new technology coming soon.
Digital Tools and Viral Marketing
• For new subscriptions and annual renewals, we included unlimited access to over 200 audio downloads, plus a free preloaded MP3 device with 81 audios already on it. Listening to these audios daily to reprogram your brain for success is the most effective business-building tool we currently offer.
• The new Digital Powerline will arrive weeks before you receive a printed version. It can be customized and emailed endlessly as single ads/articles or entire editions. Rich content is interactive and clickable, directing consumers instantly to your Portal for easy product ordering.
• ma Newsstand is adding new titles continually. A digital version of the special edition of Haute Living is already available and plans are underway to incorporate over 30,000 online books by the second quarter of 2009.
• Coming soon, we’re linking third-party ads directly to the Partner Stores on your Portal, which translates into more sales, more IBV, and more commissions.
MyWorld Updates
• We rocked the rooftop with a talent concert Friday night to kick off the Emerging Artists platform. With Conquer Entertainment and the UnLabel™, unsigned artists will be able to distribute their music through ma MyWorld.
• ma Diner lets you market ad space for restaurant owners to post menus, listing and more on your Portal.
• The next channel launched on MyWorld will be Fashion — stay tuned!
Revised Flipchart
• We’ve taken the best opportunity presentation and made it better. Adding four new pages to the already incredible Flipchart will make showing the Plan easier and more engaging then ever.
• Two new spreads were added, depicting the pitfalls of horizontal marketing vs. the benefits of vertical marketing, plus an overall illustration of our One-to-One Engine that helps prospects understand the power of the system.
NMTSS and Market America University
• New regions and new regional directors were named as a result of the powerful merger of the NMTSS and Market America University concept. Kevin Buckman and Dennis Franks team up to emphasize business fundamentals, implement Fast Track teams in every region, and ultimately take training to the next level!
• We’re incorporating new majors into the whole University concept including Loren’s incredible training on Internet shopping, finding deals, and using the Portal to save and make money.
Personal Growth and Development — Mind, Body, Spirit
• To provide a site for the mind/body/spirit consumer to go for products, services, and information emphasizing a holistic, wellness lifestyle approach, green shopping options, and healthy living products.
• The site will be a blend of ma products plus third-party items such as NBA superstar Alonzo Mourning’s book, entitled Resilience: Faith, Focus, Triumph.
UnFranchise Owner Apprentice (UFOA) Program
• Designed for Preferred Customers to begin building the business before they even get into the business!
• All BV/IBV is automatically assigned to the UFOA and flows up, while all net retail profits go to the UFOA’s account.
• If a UFOA doesn’t convert to a UFO within one year, all credit gets redeposited into the sponsoring UFO’s account.
And this is only the beginning! How can you not be excited about all the possibilities this opens up? Keep in mind, there is no better time than now to capitalize on all the momentum generated from such progressive tools and advanced releases, all designed with your success in mind. So get out there, learn about these new features, get your people to the trainings and events, and keep growing your business. See you at the top!
I believe in you. Keep growing!
JR