ICON 2026 brought thousands of UnFranchise® Owners, entrepreneurs and Market America Worldwide supporters together Aug. 21–23 at the Steven Tanger Center for the Performing Arts in Greensboro, North Carolina, for a weekend focused on innovation, wellness, recognition and the future of entrepreneurship. Celebrating Market America’s 34th year, this year’s convention introduced major platform enhancements, new wellness solutions and exciting product launches while giving UnFranchise Owners the opportunity to connect, learn and celebrate their accomplishments.
A New Era for MarketAmerica.com
One of the biggest announcements at ICON 2026 was the upcoming launch of the new MarketAmerica.com on Sept. 22.
The new platform represents Market America’s largest technology transformation to date, bringing brands, shopping experiences and ecommerce tools together within a more unified global system.
Designed with both customers and UnFranchise Owners in mind, the enhanced platform will feature improvements focused on performance, mobile commerce and scalability, along with new capabilities including:
- AI-powered shopping tools
- Multilingual support
- Expanded AutoShip and subscription options
- Broader Partner Store integration
- An enhanced customer shopping experience
Marc Ashley, President and COO of Market America Worldwide, highlighted the importance of bringing these experiences together as the company moves into its next era of innovation. For UnFranchise Owners, the platform enhancements are designed to provide new tools and a stronger digital experience for connecting with customers and building their businesses.
EverRX Expands the Wellness Conversation
ICON 2026 also introduced EverRX, a new clinician-guided wellness platform designed to connect customers with licensed providers and personalized wellness programs. EverRX focuses on areas including weight management, longevity and metabolic health. Depending on individual circumstances and clinical appropriateness, programs may include GLP-1 medications, select peptide therapies and other prescription wellness options. The addition of EverRX expands Market America’s wellness portfolio and gives UnFranchise Owners another way to address the evolving needs and interests of today’s customers.
New Products Make Their Debut
Innovation was also a major theme across Market America’s leading brands, with several new products unveiled during ICON 2026. Among the highlights were:
Smarter Sachet™ AM & PM
The new Smarter Sachet™ AM & PM hydration formulas quickly generated excitement, selling out within the first week of launch.
Tower+® Essential Amino Acids
Tower+® Essential Amino Acids joins the Tower+ product line, bringing another option to the brand’s growing collection of wellness products.
Lumière de Vie® GHK-CU Peptide Renewal Complex
Lumière de Vie® introduced its first peptide-based skincare offering, GHK-CU Peptide Renewal Complex, expanding the brand’s advanced skincare portfolio.
The Usuals™
New additions to The Usuals™ line brought even more everyday household essentials to the brand, continuing its focus on products designed for daily life.
New Motives® Cosmetics
Motives® also introduced several exciting additions, including Eyeshadow Sticks and Dual Blush, while bringing back the popular Liquid Powder Mineral Foundation.
With new launches across wellness, beauty and everyday essentials, ICON 2026 demonstrated the continued breadth of Market America’s product portfolio.
A Powerful Message From Loren Ridinger
Co-Founder & CEO Loren Ridinger closed ICON 2026 with a keynote centered on embracing change, taking decisive action and refusing to wait to pursue personal growth and new possibilities. Her message challenged attendees to move forward with purpose, believe in what is possible and take action toward creating the future they want. That message reflected the energy throughout the convention as UnFranchise Owners gathered to learn, connect and prepare for what comes next.
Celebrating UnFranchise Owner Achievements
ICON 2026 was also a celebration of the accomplishments of Market America’s independent entrepreneurs. Throughout the weekend, UnFranchise Owners were recognized for personal milestones, business achievements and continued dedication to building their businesses. A special ceremony also honored four individuals who surpassed $1 million in lifetime sales, marking a significant achievement within the UnFranchise community.* From recognition on stage to education throughout the weekend, ICON 2026 provided countless opportunities to celebrate progress and look toward the next milestone.
The Next Chapter Starts Now
From a completely redesigned digital platform and expanded wellness offerings to new products and inspiring recognition, ICON 2026 showcased where Market America is headed next. With the new MarketAmerica.com launching Sept. 22, EverRX expanding the company’s wellness offerings and new products continuing to arrive across key brands, UnFranchise Owners have new tools, products and opportunities to explore as they build toward the future. The momentum from ICON 2026 is just the beginning.
Earnings depicted are atypical and the success of any UnFranchise Owner will depend upon the amount of hard work, talent and dedication which he or she devotes to building his or her Market America business. For typical earnings, see www.market-america.info/mais.
†These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
