Meet VIFT Connect: Fulfillment on Your Terms
September 8, 2026

A new way for UnFranchise® Owners to manage customer order fulfillment is coming.


As Market America transitions from SHOP.COM to MarketAmerica.com, changes are also coming to the way UnFranchise Owners (UFOs) manage customer orders. As part of this transition, iTransact/Payroc will be replaced by VIFT Connect, a new program designed to give UFOs greater flexibility and control over order fulfillment.

If you're a current iTransact/Payroc subscriber, here's what you need to know.


What Is Happening to iTransact/Payroc?

iTransact/Payroc will be deprecated on Sept. 22. Until that date, your service will remain active and orders will continue to process normally. After Sept. 22, UFOs who want the additional fulfillment flexibility offered through VIFT Connect will need to enroll separately.


What Is VIFT Connect?

VIFT Connect is designed to put more control in your hands when it comes to fulfilling customer orders.


With VIFT Connect, you can choose how each order is fulfilled:

  • Fulfill orders yourself using your own inventory.
  • Drop-ship orders to customers.
  • Have Market America fulfill orders for you.
  • Add a personal touch to orders you fulfill yourself with samples, catalogs, thank-you notes, special offers and more.
  • Manage inventory and Business Volume (BV) with increased flexibility.
  • Give customers access to multiple payment methods, including Buy Now, Pay Later (BNPL).
  • Access customer dashboard transactions.
  • Take advantage of increased BV placement flexibility.


In short, VIFT Connect gives you more choices and flexibility to manage your business and customer orders in the way that works best for you.


VIFT Connect at a Glance

Can I Continue Using iTransact/Payroc?

Yes. Your iTransact/Payroc service remains fully active through Sept. 22, and orders will continue to process normally until then. Your service will end automatically on Sept. 22.


Do I Need to Enroll in VIFT Connect?

Yes. VIFT Connect does not carry over automatically from iTransact/Payroc. If you want to continue with the additional fulfillment control and flexibility offered through VIFT Connect, you'll need to enroll separately, with enrollment expected to open in mid-September.


What Happens to My Renewal Date?

There's no need to worry about keeping track of a completely new renewal schedule. Once you enroll in VIFT Connect, your former iTransact/Payroc renewal date will carry over. Your annual renewal date will remain the same.


What Happens to My Existing Customer Orders?

The transition is designed to be seamless. Once you enroll in VIFT Connect, your existing customer orders will automatically route to VIFT Connect and appear in your Open Orders. No manual order transfer is required.


See VIFT Connect in Action

Want to learn more about how VIFT Connect works and what this transition means for your business? Join Director of Business Integration Jason Pelland and Vice President of Strategic Partnerships Eddie Alberty for a live virtual information session. They'll walk through VIFT Connect, explain what's changing and answer your questions in real time.


VIFT Connect Information Session

When: Sept. 15 at 8 p.m. ET
Where:
Virtual via Zoom


Register Now


Please note: This Zoom session is exclusively for current iTransact/Payroc users, giving you an opportunity to get an early look at VIFT Connect and ask questions directly to the experts.


Stay Tuned for More Updates

The transition to MarketAmerica.com is bringing new tools and opportunities designed to support the way you do business.

Keep an eye on your inbox and UnFranchise News for additional VIFT Connect updates, enrollment information and resources in the coming weeks. We're excited to introduce VIFT Connect and the greater flexibility it can provide as you manage customer orders and build your business.