First and foremost, thank you for your passion, loyalty and support of the Motives® brand throughout the years. Together, we have built a beauty brand that has inspired confidence, creativity and self-expression for customers around the world.
As part of our ongoing portfolio review process, we continuously evaluate our brands and product offerings to ensure they align with customer needs, market trends and our long-term vision for growth. After careful consideration, we have taken a thoughtful look at the Motives brand and how we can best position it for the future.
As a result, we will be streamlining the Motives color cosmetics portfolio to focus on a select group of core products while we evaluate future opportunities for innovation and expansion.
This decision reflects extensive analysis of customer demand and purchasing trends, allowing us to focus resources on the products customers love most while creating flexibility for future brand development.
Most importantly, this is not the end of the Motives brand.
Motives remains an important part of our product portfolio, and we are committed to exploring future opportunities that will allow the brand to continue evolving alongside the needs of today's beauty consumer. As customer preferences change, we will continue adapting and innovating to ensure we deliver products that provide value, quality and performance.
We understand that many customers have favorite products within the current collection. To help support this transition, many of the products being retired are currently included in our Summer Savings Event, offering significant discounts while supplies last.
This presents a great opportunity to stock up on your favorite products before inventory is depleted. Once these products sell through, they will no longer be available.
We are incredibly grateful for the role our UnFranchise® Owners and customers have played in making Motives a trusted beauty brand. Your support, feedback and enthusiasm have helped shape the brand's journey, and we look forward to what comes next.
Thank you for your continued partnership, trust and commitment to Motives. We appreciate everything we have built together and are excited about the opportunities ahead.
In the meantime, be sure to take advantage of the Summer Savings Event and enjoy exceptional discounts on retiring products while supplies last.
