HUGE Tech News

Some pretty big news to announce today:

You already know that technology moves fast. Today’s hero is tomorrow’s goat. Sometimes companies promise more than they can deliver. Sometimes companies *think* they understand your business & can provide a solution, but upon deeper scrutiny, find out they’re not as well prepared, robust, or as enterprise-wide as initially advertised.

Ok, I’ll be the first to concede Market America has a challenging and complex technological environment. Who’s kidding who, right? We’ve got millions of SKUs, thousands of products, thousands of partners and millions of shoppers and hundreds of features. It ain’t easy to support and deliver that.

But in working out the kinks on our shopping Portal, we found that not all of our solutions providers could keep up with us. (or you!) Regrettably, we found that it was time to renew our search for a partner who could deliver on their promises.

Well, we found one.

And perhaps you might have heard of them?

Just a little ol’ startup tech firm out of Washington state called “Microsoft.”

And because we unfortunately have had to learn the hard way, this time there will be no guesswork – we’ve been working with Microsoft FAST (their search subsidiary) for months to ensure that they can accommodate the millions of our products. We did this very quietly, because if our needs couldn’t be met, we didn’t want to make a big splash.

But the good news is, it works. We’re ready. Please welcome our newest Portal search technology provider, Microsoft FAST!

Marc welcomes Bjørn Olstad, Ph.D. from Microsoft.

Dr. Olstad’s bio in the background:

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