By now, you’ve all probably heard about Facebook or received a ‘friend request’ from a distant relative or friend that just entered the social networking arena. Social networking is fast-becoming the place to not only connect with current friends, but also people that you haven’t connected with for a very long time.
Besides connecting with friends and family, social networking also helps businesses connect with individuals in ways that never existed. For example, you may have ‘become a fan’ of Market America or another business that you liked at some point or been asked by a colleague to support their own business by ‘becoming a fan’ and sharing it with your network of friends.
Showing your support by setting up a fanpage, group or profile for your business is a great networking tool. Not only does it help you to increase your rank on Google (yes, fanpages get ranked by Google), but you’re also helping to attract customers to your business!
Recently though, we have received a number of emails from people asking how they should list themselves when they want to promote a business or brand. This is important: even on social networking sites, you must properly represent yourself. A misleading page, group, or profile can get you into trouble.
Below are a few examples to help you out. Also note that you can say (Unofficial) for either a group, fanpage or profile.
Incorrect Usage:
- “Market America”
- “Motives® by Loren Ridinger”
- “Motives® by Your Name”
Correct Usage:
- “Your own business name”
- “Your web portal name” – Indicate the name, not the URL
- “Market America (Unofficial)”
- “Market America (Independent Distributor)”
- “Market America (Independent UnFranchise® Owner)”
- “Motives® by Loren Ridinger (Unofficial)”
- “Motives® by Loren Ridinger (Unofficial group)”
- “Motives® by Loren Ridinger (Independent Distributor)”
If you’ve already setup a fanpage, group or profile, you’re already on your way to utilizing social media to help grow your business. Please take a moment to correct any oversight you may have in your fanpage, group or profile so that they meet these requirements.
If anyone has questions on listing their business on social networking sites through a fanpage,
group or profile, please send an email to internetmarketing@marketamerica.com.
Sincerely,
Christian Karasiewicz
Internet Marketing Manager