In an article titled The end of the Wal-Mart era, MSN Money chronicles the paradigm shift from mass marketing to Internet and One-to-One Marketing.
But the Internet is transforming the retail definition of scale. The once-stunning compilation of 142,000 items found in a Wal-Mart supercenter doesn’t seem so vast alongside the millions of products available on the Internet.
Click here to read the full article, The end of the Wal-Mart era.