If someone told you they would bet you 10 to 1 odds that digital coupons would outpace printed Newspapers, 5 years ago, you’d laugh. Today, that has become a reality. The increase in digital coupons has led to the first ever increase in digital coupons over printed news in over 19 years!
That is astounding, to think that just a few short years ago, we were living in a paper world, where we scoffed at digitized versions. According to Steven Boal, CEO of Coupons.com , “we expect the adoption of digital coupons will continue to accelerate in 2010 as consumers and brands alike increasingly adopt them, and as we continue to enable companies to engage with their consumers with coupons in innovative ways, including mobile and social media initiatives.”
This is the year of social media — for marketamerica.com and maChatterbox!
How is digital influencing your life today?
Keep growing, I believe in you!
JR