From the News & Record
Staff Writer
GREENSBORO — Market America, which sells and distributes such diverse items as T-shirts and DNA screening kits, is ready to make a mark on pop culture.
The Greensboro-based company is teaming up with a famous fashion star and creating a one-stop Web page offering news and information about music and products from music stars.
By doing so, Market America wants to grow beyond its image as a cosmetics and vitamin supplements company.
In the process, it hopes to combine the draw of celebrities with Market America’s product sales system, which uses a combination of the Internet and individual sales representatives around the world.
It began Sunday, when the glamorous world of hip-hop fashion met Market America in an episode of Style Network ‘s “Kimora: Life in the Fab Lane.”
The reality show about fashion model and businesswoman Kimora Lee Simmons featured her appearance earlier this year at a Market America convention in Miami to promote a line of cosmetics.
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