I’m a sports guy. Some fans more enthusiastic than others. I’m borderline obsessed.
So when JR introduced the plays analogy that he was calling to win the game, it all made perfect sense to me. But there was one play in particular that would not only win the game, but change the game forever.
He challenged UnFranchise® Owners to sponsor individuals from Generation Y — and for good reason. The 18-29 year olds who fall in that age range are tech junkies. They are creative, energetic and extremely resourceful with the latest innovations. Plus, these young go-getters have already adopted the mindset of the Market America business, folding work and play into one constant lifestyle.
Gen Y will shape the future of all business. Don’t you see the power of having them as partners in your organization?
Just to emphasize the importance of this play, JR came up with a Gen Y Sweepstakes Challenge. See more details here. Sure, there’s a grand prize valued at over $3,000, but your inevitable success is the real prize for running this play.
Setting up the challenge is comparable to a coach coming up with certain drills to run in practice. It’s not a form of punishment or just a random hope at getting the players in shape. The drills are based on teaching specific actions and skills that the coach knows will be needed to win the final game and transform the team into champions.
The Gen Y Sweepstakes Challenge will do just that for you and your business.