Lately, you might have heard the term ‘Facebook Pixel’ floating around the office, amongst a group of fellow marketers, or in the news. A Facebook Pixel is a crucial new tool implemented into the Facebook platform that you will want to understand if you are trying to track social media effectiveness: A Facebook pixel is an analytics tool that measures the effectiveness of your Facebook advertising. By installing it on your website, you can truly gauge your ads’ performance because the pixel can track every visitors’ interactions on your website after they click on your ad. Read More