The countdown is on! Market America Worldwide ICON 2026 is just days away, and soon you'll be in Greensboro for an unforgettable weekend of leadership, training, connection, celebration and exciting announcements.
Before you head to the Steven Tanger Center, take a few minutes to review these important final reminders so you can arrive prepared and make the most of your ICON experience.
Know the Bag Policy
Pack your ICON essentials, but remember that briefcases, backpacks and small bags up to 12" × 12" × 6" are permitted inside the venue and will be inspected upon entry.
Be sure to bring:
- Your ICON ticket
- A refillable water bottle
- A sweater or light jacket for cooler temperatures inside the venue
A little preparation now can help make your arrival easier.
Plan Your Parking
If you're driving to ICON, several convenient parking options are available within a short walk of the venue.
- Church Street Deck
215 North Church St.
Approximately a 5-minute walk - February One Deck
110 South Davie St.
Approximately a 6-minute walk
Speed Up Your Arrival With Rapid Registration
Don't wait until you arrive to find your registration information.
Access your Rapid Registration QR Code from your UnFranchise.com homepage before heading to ICON. For the quickest entry, screenshot or download your QR code in advance so event staff can scan it when you arrive.
Preregistration
Wednesday, Aug. 19 | 1:00–8:00 p.m. ET
Tanger Center Lobby
If you're already in Greensboro, consider checking in during preregistration to help avoid longer lines when the main event begins Thursday.
Connect at the Connection Lounge
Looking to make new connections at ICON?
This year introduces the Connection Lounge, a live, DJ-led social hour taking place Thursday during lunch. Designed for single attendees looking to meet new friends, connections and accountability partners, the Connection Lounge is a fun way to connect with fellow UnFranchise Owners.
With only 200 spots available, be sure to RSVP in advance.
Register for Your Masterclass Sessions
Take your ICON experience even further by registering for Masterclass Sessions through GMTSS.
Hear from dynamic leaders including Jason Pelland, Brandi Murphy and Regional Field Directors Chele Boe, Don Martin, Shannon Goodberry and Donald Qi.
These sessions are designed to provide practical strategies, product insights and business-building techniques you can put into action as you continue growing your UnFranchise® Business.
Reserve Your Corporate Tour
Keep the ICON experience going after the main event!
Join us for a special opportunity to visit Market America Worldwide corporate headquarters on Sunday, Aug. 23 from 8:00 a.m. to 3:00 p.m. ET.
Get Ready for Disco Inferno
It's time to boogie!
Saturday night's after-party theme is Disco Inferno, so break out the sequins, bell bottoms and your best '70s-inspired style for an evening of music, celebration and retro fun.
When: Saturday, Aug. 22 | 7:30–11:30 p.m. ET
Where: Steven Tanger Center
Come ready to celebrate!
Order Ahead and Enjoy Complimentary Product Pickup
Make your ICON trip even more convenient by ordering your favorite Market America products in advance and taking advantage of free pickup at the event or Market America corporate headquarters.
Skip the shipping fees and have your products ready when you arrive.
International UnFranchise Owners: Shop Now
You're Almost Ready for #ICON2026!
From registration and parking to Masterclasses, product pickup and Disco Inferno, taking care of these final details now means you can spend your ICON weekend focused on what matters most—learning, connecting, growing and celebrating with the Market America community.
The wait is almost over.
We'll see you at #ICON2026!
