Embrace the Future of Beauty with Motives Cosmetics: Reimagined for Today’s Modern Woman
Motives® Cosmetics, founded by Market America’s Co-Founder & CEO Loren Ridinger and born from a vision to empower individuals through beauty, is now entering a new era — an evolution that blends the heart of the brand’s origins with a fresh, modern perspective. First announced at ICON 2024, the upcoming Motives relaunch has left UnFranchise® Owners and customers alike buzzing with excitement and anticipation.
The future of Motives is bright as Loren’s daughter, Vice President Amber Ridinger McLaughlin, is bringing her passion for creative direction, innovation and her pulse on today’s trends to the forefront. Amber represents a new generation of beauty enthusiasts — one that values authenticity, high-performance products and dynamic self-expression.
Coming just in time for the holidays, you can expect to see new, cutting-edge products that will not only motivate and inspire you and your business goals, but will also be instrumental in bolstering and expanding your customer base.
With this new collaboration, we’ve simplified getting ready by producing well-curated products for your beauty collection that help you do more with less. Motives’ new chapter will feature ethical sourcing, cruelty-free practices, sleek packaging and formulations that cater to the ever-evolving needs of its diverse and global community.
Look out for more updates in the coming weeks in the UnFranchise News and at UnFranchise.com and motivescosmetics.com. We greatly appreciate your loyalty and trust as we can assure you that the upcoming changes will be worth it once you experience all that we have in store. Reinforcing our commitment to growth and innovation, Motives Cosmetics continues to be more than just makeup — it will become a beacon for those who want to own their beauty journey with confidence, authenticity and a fresh, modern twist.
