VIFT® Connect Is Here: Take Control of Order Fulfillment for $59/Year
September 16, 2026

As Market America transitions from SHOP.COM to MarketAmerica.com, UnFranchise® Owners have a new fulfillment solution designed to provide greater flexibility and control over customer orders.


VIFT® Connect is officially live, giving UnFranchise Owners more choices for how customer orders are fulfilled while supporting a flexible approach to inventory, Business Volume (BV) and payments.


1. Choose How You Fulfill Customer Orders

With VIFT Connect, you have more control over the fulfillment process. Depending on your business needs, you can choose to:

  • Ship orders from your own inventory
  • Drop-ship orders
  • Have Market America fulfill orders for you


The ability to choose your fulfillment method gives you flexibility to manage customer orders in the way that works best for your business.


2. Add a Personal Touch to Your Orders

When you fulfill orders yourself, you can create a more personalized customer experience by including items such as:

  • Product samples
  • Catalogs
  • Thank-you notes
  • Special offers


These additions can help you stay connected with customers and create opportunities for continued engagement.


3. Manage Inventory and Business Volume With More Flexibility

VIFT Connect provides tools designed to give UnFranchise Owners greater flexibility when managing their fulfillment and inventory. This can make it easier to coordinate customer orders while keeping your business operations organized.


4. Offer Flexible Payment Options

VIFT Connect supports Buy Now, Pay Later (BNPL) and other payment methods, giving customers additional ways to complete their purchases. Offering multiple payment options can help create a convenient shopping experience for your customers.


5. VIFT Connect Costs $59 Per Year

VIFT Connect is available for $59 per year. This provides UnFranchise Owners with access to the fulfillment solution and the flexibility to choose how customer orders are handled.


6. Your Commissions and Cashback Are Tracked Separately

The transition to VIFT Connect does not affect your commissions or Cashback. Your commissions and Cashback are tracked independently of VIFT Connect, so moving to the new fulfillment solution does not change how those amounts are tracked.


7. Former iTransact/Payroc Subscribers Receive a Transition Benefit

Were you previously subscribed to iTransact/Payroc? As part of the transition, former iTransact/Payroc subscribers can receive full VIFT Connect access at no additional cost for the remainder of their current iTransact/Payroc term. Your existing renewal date remains the same. Once that renewal date arrives, your VIFT Connect subscription will continue at the regular $59/year price.


8. Enrollment Is Required

One important detail: VIFT Connect enrollment is not automatic. To activate your VIFT Connect subscription and receive applicable promotional pricing, you must complete the sign-up process.


Ready to Get Started With VIFT Connect?

VIFT Connect gives UnFranchise Owners more flexibility in how customer orders are fulfilled, from shipping directly from your inventory to drop-shipping or having Market America handle fulfillment.


As Market America moves from SHOP.COM to MarketAmerica.com, VIFT Connect is part of the next generation of tools available to help support your UnFranchise Business.


Learn more about VIFT Connect and get started today.


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